About Us
Why Pick First XI
Our mission is to combine the love of sports and coffee to build and strengthen communities at all levels of our business.
We will do this by:
Sourcing high quality coffee beans from local farms in Central and South America at fair trade prices to promote flourishing in their communities.
Supporting local clubs in their fundraising efforts to provide better facilities and scholarship opportunities for players that otherwise might not get to experience all the benefits of participating in sports.
Providing a pathway for coaches to stay in the game by providing a secondary income to support their families without the constant struggle to make ends meet. All too many great coaches are forced to leave doing what they love to provide for their families. This is not good for the game and not good for our communities.
So we invite you to enjoy a great cup of coffee while supporting a great cause.
First XI Coffee