The Story of First XI Coffee

The Story of First XI Coffee: Where Soccer, Community, and Coffee Unite

At First XI Coffee, we believe that the best ideas are born on the pitch, fueled by passion, teamwork, and a good cup of coffee. Our story began with a simple yet powerful vision: to create a coffee brand that not only delivers premium-quality coffee but also supports the soccer community at every level.

How It All Started

First XI Coffee was founded by a group of soccer enthusiasts who understood the deep connection between the sport and the communities that rally behind it. Whether it’s the early morning training sessions, late-night strategy meetings, or post-game celebrations, coffee has always been part of the soccer culture.

We wanted to create something more than just a coffee brand—we wanted to build a movement. A movement where every sip of coffee fuels the dreams of young athletes, supports clubs and programs, and brings people together through a shared love of the game.

Our Mission: More Than Just Coffee

At First XI Coffee, our mission is to blend great coffee with a greater purpose. Every bag of coffee sold helps fund soccer programs, clubs, and teams through our First XI Coffee Fundraising Program. By partnering with organizations nationwide, we provide teams with a way to raise money while offering their supporters high-quality coffee that fuels both their mornings and their passion for the game.

The Perfect Blend of Soccer and Community

First XI Coffee isn’t just about the caffeine kick—it’s about connection. We believe in:

• Supporting Soccer at Every Level – From youth clubs to semi-pro and professional teams, we’re committed to helping players reach their full potential.
• Strengthening Communities – We partner with soccer clubs, schools, and organizations to create fundraising opportunities that truly make a difference.
• Quality in Every Cup – Our coffee is ethically sourced, expertly roasted, and crafted to fuel both the body and the soul.

Join the First XI Movement

Whether you're a player, a coach, a soccer parent, or just a coffee lover who believes in the power of sport, we invite you to join us. Together, we can make a difference—one cup at a time.

Want to learn more or get your club involved in our fundraising program? Visit First XI Coffee and be part of the team that’s brewing change.

☕⚽ #FuelYourGame #FirstXICoffee #MoreThanJustCoffee